Get Website Traffic From Gemini
Choose your landing pages and target countries. PerkFuel delivers referral visits from Gemini directly to your website, visible in Google Analytics.
Why target Gemini specifically
Built into the Google ecosystem
Gemini is woven into Search, Android and Workspace, giving it reach beyond a standalone chat app.
Answers that point outward
Gemini frequently links out to websites when summarizing information or making recommendations.
Combine with other sources
Run Gemini alongside ChatGPT, Claude, Perplexity or any other supported assistant in one project.
Clear attribution
Visits from Gemini show up as gemini.google.com in your referral reports, separate from regular Google search traffic.
Gemini as a referral source
Gemini is Google's AI assistant, built into Google Search, Android and Workspace. That integration gives it a different kind of reach than a standalone chat app — many people encounter Gemini answers without deliberately opening a separate assistant.
When Gemini summarizes information or makes a recommendation, it can link out to the websites behind that information. PerkFuel lets you generate that referral traffic directly and target the countries and pages that matter to your business.
Gemini traffic vs. Google Search traffic
Because Gemini is built by Google, it's easy to assume a Gemini visit is just another form of search traffic. It isn't. A click from a Gemini answer and a click from an organic Google Search result are two different products with two different referrers — Google Analytics attributes them separately (gemini.google.com versus google / organic), so one never gets folded into the other.
That distinction matters if you're trying to understand where your traffic is actually coming from. A page that ranks well in classic search results won't necessarily get surfaced by Gemini, and vice versa — they're worth tracking and targeting as separate channels, similar to how ChatGPT traffic is tracked separately from direct visits.
Session source / mediumGet Gemini traffic in four steps
Add your website
Enter your domain and select the pages you want Gemini visitors to reach.
Select Gemini as a source
Turn on Gemini in your project's AI sources — on its own or combined with others.
Target your countries
Choose which markets your Gemini traffic should come from.
Launch and monitor
Track delivered visits from your dashboard and referral activity from Gemini in Google Analytics.
Example Gemini campaign
A local services business wants to show up when people ask Gemini for recommendations in their area. It creates a PerkFuel project pointed at its service pages, selects Gemini as the source, and targets the specific countries it operates in. Delivered visits are tracked in the dashboard and appear as gemini.google.com in Google Analytics, kept separate from the business's existing Google Search traffic.
Illustrative example — set up your own project with the pages, sources and countries that fit your business.
