Get Website Traffic From Claude
Choose your landing pages and target countries. PerkFuel delivers referral visits from Claude directly to your website, visible in Google Analytics.
Session source / mediumClaude as a referral source
Claude, built by Anthropic, is a general-purpose AI assistant with a strong following among developers, writers and analysts who use it for research, drafting and technical work. Conversations with Claude frequently touch on real tools, products and resources — and Claude can reference the websites behind them.
PerkFuel lets you generate referral traffic from Claude directly, so you can start measuring this channel instead of waiting to be discovered on it organically.
Claude vs. ChatGPT: who's actually asking
Claude and ChatGPT are both general-purpose assistants, but the crowd asking them questions isn't identical. Claude is commonly associated with developers, technical writers and analysts using it for coding, research and longer-form drafting, while ChatGPT's audience skews broader and more consumer-facing.
In practice, that makes Claude traffic worth testing against technical documentation, developer tools or B2B product pages — content aimed at a more specialized reader — rather than assuming it behaves like a general consumer channel.
Get Claude traffic in four steps
Add your website
Enter your domain and select the pages you want Claude visitors to reach.
Select Claude as a source
Turn on Claude in your project's AI sources — on its own or combined with others.
Target your countries
Choose which markets your Claude traffic should come from.
Launch and monitor
Track delivered visits from your dashboard and referral activity from claude.ai in Google Analytics.
Why target Claude specifically
Popular for research and drafting
Claude, built by Anthropic, is widely used for writing, analysis and research — contexts where it often references external websites and tools.
A professional-leaning audience
Claude sees heavy use among developers, writers and analysts, a specific and often high-intent audience.
Combine with other sources
Run Claude alongside ChatGPT, Gemini, Perplexity or any other supported assistant in one project.
Clear attribution
Visits from Claude show up as claude.ai in your referral reports, separate from your other traffic sources.
Example Claude campaign
A developer tools company wants more visibility among engineers researching options in Claude. It creates a PerkFuel project targeting its documentation and API pricing pages, selects Claude as the source, and focuses on the countries where most of its signups already come from. Delivered visits show up in the dashboard and appear as claude.ai in Google Analytics, tracked separately from the company's organic and paid traffic.
Illustrative example — set up your own project with the pages, sources and countries that fit your business.
